In A/B tastings at last quarter’s 280-person user conference, our color-matched macarons with a stamped logo beat mini crab cakes on post-event recall by 17%… Has anyone else measured logo’d sweets vs savory passed apps for client engagement, and did your numbers shift after the first hour?
At two SaaS client summits we got better recall by having servers use a quick “scan for swag” line and placing a QR on a small tray card beside the logo chocolate — sweet bites spike after coffee hits around minute 45. Small caveat: high-saturation macarons fade in dim lighting, so after hour one we switch to white-choc logo disks; did you tweak lighting or tray color mid-service?